Acquisition

The Audience > Acquisition report tracks new subscriptions, re-subscriptions (suspended users that have resubscribed), and total registrations for a given timeframe. This report gives the unique user count, but a single user can make multiple subscription payments. To learn about subscriptions and payments, see the Subscription Payments report. 

Overall

This report gives you the overall number of new and resubscribed users (All Subscribed) which is the default metric. This number is across all plans. Select a specific plan on top to get the All Subscribed count for that plan. Note that renewal subscriptions are not captured in ViewLift Dashboard analytics. For data on recurring subs, please use our Export API (BULK API) or reach out Support team for assistance.

The Acquisition report indicates the breakdown of new subscribers versus re-subscribers. On May 9th, the total number of subscribers was 83, with 56 being new subscribers and 27 being re-subscribers.

Use the Metrics drop-down to view reports for the following:

A case where a surge in registered users does not seem to correlate to a spike in subscribers.

Use the Date/Week/Month presets to create a Day-wise/Weekly/Monthly report range.

"Overall" screen details 

Campaign

See the acquisition at the Campaign level. 

Subscription Plan

Subscribers report by Subscription plan. 

Use the Date/Week/Month presets to view the report in terms of Day, Week, and Month intervals. By default, the dashboard shows the day-to-day variations in the audience metrics. View the same report in a week-on-week or month-on-month format. The Weekly reports are based on Monday - Sunday, with Monday being the beginning of the week. The monthly report will include reporting for the full month.

Other Dimensions

To break down the subscriber base further, use the other dimensions available in the drop-down: 

Offer Code	Subscription with an offer code data. Prerequisite to get the correct count for offer codes: Ensure webhook URLs for payment providers are configured correctly to receive webhook notifications on every conversion with an offer code.
Country	Subscription based on country. Note that the country info is captured via the user’s location while subscribing, not based on the country-level subscription plan.
Payment Handler	Get the subscription data by payment handler.
Campaign Medium	Subscription data by campaign medium (redemption offer codes, monetized SVOD-based codes.)
Campaign Source	Subscription data by campaign source.
Plan Identifier	Subscription acquisition report by plan identifier.

FAQs - Acquisition

Q. How is the user ‘Re-Subscriptions’ event handled in Google Analytics?

ViewLift doesn't handle re-subscriptions separately when it comes to GA events. We always trigger the same event on the success of any subscription or re-subscription.

The following GA event is used to handle the success of Subscriptions and Re-Subscriptions:

ga("send", "event", "e-commerce", "checkout", "3")

ga('send', 'event', 'e-commerce', 'purchase')

dataLayer.push({

          "event": "finish_subscription",

          "plan_currency_code": [CurrencyCode],

          "plan_uuid": [plan ID],

          "plan_name": [plan name],

          "plan_price": [price],

          "transaction_id": [userId - Date.now]

        })

Q. We see a spike in new subscribers on a certain date through a payment handler in VL analytics against the numbers reported on the dashboard of the payment handler. What may cause such a delta difference? 
This can occur due to the timezone difference. You can try getting the report for those two consecutive days and then tally the number. 

Q. What is the data layer event or GA event used to handle the success of Subscriptions and Re-Subscriptions?

Reference our GA4 article.