All tasks related to creating, configuring, and managing promotional offers across both subscription and transactional (TVOD) content.
What Is an Offer?
An offer is a promotional incentive attached to a plan or piece of content. It controls how much of a discount is applied, how many times it can be redeemed, and when it is available to customers. There are two categories:
| Category | Used For |
|---|---|
| Subscription | Recurring plan discounts — e.g. 50% off for 3 months, or a free trial |
| Transactional | One-time purchase discounts — e.g. rent a movie at a reduced price |
The creation flow differs significantly between the two. Subscription offers walk through a 6-step wizard. Transactional offers use a shorter 3-step wizard.
| Task | Description |
|---|---|
| Create a subscription offer | Build a recurring discount or free trial through the 6-step flow |
| Create a transactional offer | Build a one-time purchase discount through the 3-step flow |
| Configure offer redemption | Set how many times and in what way the offer can be used |
| Set offer availability | Schedule when the offer starts and (optionally) when it ends |
| Edit an offer | Modify an existing offer's configuration |
Which Flow Should I Use?
