Overview
Choose how customers can claim a subscription offer. The redemption type controls how many times an offer can be used and whether it requires a promotion code.
:::tip At a Glance
Who is this for?
Anyone creating or editing a subscription offer who has reached the Redemption step.
When do I use this?
During Step 4 of the subscription offer wizard — after choosing the offer type and defining the benefit.
What will happen?
The offer's redemption rules are set, determining whether it's a one-time code, a limited-use promo, an open unlimited offer, or a batch of pre-generated coupon codes.
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Prerequisites
- You must be creating or editing a subscription offer
- Steps 1–3 (Type, Benefit) must be completed
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Redemption Types
There are four options. Each one reveals different configuration fields.
Single Use
Each generated code can only be redeemed once by one customer.
| Field | Description |
|---|---|
| Prefix | A short string prepended to all generated codes |
| # of Codes | Total number of unique codes to generate |
Best for: Large promotional campaigns where each recipient gets a unique code — e.g. codes printed on physical cards or sent in individual emails.
Limited Uses
A single promotion code that can be redeemed a fixed number of times.
| Field | Description |
|---|---|
| Number of Coupons | Maximum number of times the code can be redeemed |
| Promotion Code | The actual code customers will enter |
You can add multiple promotion codes to the same offer. Type a code and press Add — each code appears in a list and can be removed individually.
Best for: Partner promotions or team offers — e.g. "Use code PARTNER50 — first 200 customers get 50% off".
Unlimited
A promotion code with no redemption cap. Anyone who knows the code can use it.
| Field | Description |
|---|---|
| Promotion Code | The code customers will enter |
Same multi-code support as Limited — you can add several codes.
Best for: Public promotions — e.g. a code published on social media or a landing page.
Coupon Codes
A batch of pre-generated codes, each redeemable once. Similar to Single Use but identified as coupon-style codes.
| Field | Description |
|---|---|
| Prefix | A short string prepended to all generated codes |
| # of Codes | Total number of unique codes to generate |
Best for: Gift cards, voucher campaigns, or any scenario where you need a list of individual-use codes to hand out.
Comparison
| Feature | Single Use | Limited | Unlimited | Coupon Codes |
|---|---|---|---|---|
| Code generated? | Yes | Manual | Manual | Yes |
| Redemption cap | 1 per code | Custom | None | 1 per code |
| Multiple codes | Batch | Yes | Yes | Batch |
| Requires # of Codes | Yes | No | No | Yes |
| Requires Promo Code | No | Yes | Yes | No |
Switching Between Types
:::warning
Switching the redemption type resets any previously entered values for that step — including promotion codes, coupon counts, and campaign tags. This prevents stale values from carrying over to the wrong configuration.
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Flow
If Something Goes Wrong
- Can't find the redemption step? → This step is only available in the subscription offer wizard (not transactional).
- Promo codes disappeared after switching type? → That's expected. Switching types clears previous entries. Re-enter the codes for the new type.
Related
- Create a subscription offer
- Set offer availability