Branding and Theme

Overview

Update the visual style of your product across Web, Apps, and OTT, then publish the changes.

:::tip At a Glance
Who is this for?

App CMS users responsible for brand styling, colors, typography, and UI look-and-feel.

When do I use this?

Use this when you need to adjust theme colors, typography, UI states, navigation styling, or monetization styling.

What will happen?

Your theme updates are saved in App CMS and can be published for downstream use.
:::

::: warning Permissions
Requires access to App CMS.
:::

You should know which platform you want to update: Web, Apps, or OTT.
If your org uses network-specific configuration, switch to the correct network before editing.

In the left navigation, go to App CMS and open Branding and Theme.

Screenshot 2026-08-26 at 10.33.17 PM.png

At the top of the page, select Web, Apps, or OTT.

Web updates the web theme.
Apps and OTT update their own platform theme.
For Apps and OTT, you can toggle Use Web Theme Defaults if you want those platforms to follow Web defaults.

Select a section tab and update fields.

Click Publish Changes in the page header after confirming your edits.

Field-level edits are processed as you interact with controls.
You should see confirmation messages when updates complete.
Publish Changes starts a publish action and confirms when publish completes.
If no editable values changed, you may see an informational message that there is nothing to update.

You do not see Branding and Theme in navigation
Check that your account has access to App CMS.
Changes are not updating the platform you expected
Confirm you are editing the correct platform tab before making changes.
Nothing appears to save
Confirm that at least one value changed from its previous value.