Overview
This feature enables targeted splash pages or promotional pop-ups to be displayed to users across the web application based on their subscription status. Admins can configure which user segments see which offers, define appearance frequency, and specify the template and workflow for upgrade actions. The functionality is designed for maximum flexibility, relevance, and conversion optimization across Homepage, Game Page, VOD Detail, Series, Playlist, Articles, Category, and Account pages.
Supported Platforms
Web Browser
CMS Configuration
To access the configuration, Go to App CMS > Template Builder > Splash Config
To setup Splash Offer/Pop-Up :
Select Template: Click "Add New Template Offer" and provide:
Template Type: Choose one from - User Upgrade, Promotional Offer, Newsletter Signup, Download App, Splash Schedule.
Template Name: Enter a title for the pop-up template.
Choose User State: Use the multi-select dropdown to pick one or more user states for targeting:
TVE Subscribed
Free (Guest)
Subscribed (Monthly/Annual)
Email Only (newsletter or partial registration)
Cancelled (expired)
There will be one pop-up per user state per template.
Select Display Pages: Choose which screens/pages should display the pop-up (can include Homepage, Game Page, Series Detail, VOD Detail, Category Page, etc.).
Set Frequency & Multiplier
Frequency: Select Daily, Weekly, Monthly
Frequency Multiplier: Set a numeric value (e.g., “2” with “Weekly” means the pop-up displays once per week, for up to two weeks).
Colors and text are configurable to better suit brand requirements.
Save and Publish: The admin saves, and all selections are enforced across the configured user states and pages.
End User Experience
Splash Pop-Up Display:
When landing on an eligible page, the user receives an appropriate pop-up according to their segment ( free, subscribed etc.) and page configuration.
Each user state receives only the corresponding matching template; if dismissed or acted upon, the pop-up won’t reappear on other pages for the current frequency window.
Upgrade/Offer CTA Paths:
Monthly Subscribed: Upgrade CTA leads to annual/higher plans; if multiple, users are shown eligible options.
Annual Subscribed: Upgrade CTA leads to premium/higher-value plan; if multiple, user is shown only eligible upgrades.
Free (Guest): Upgrade CTA leads to checkout and registration/subscription flow.
Email Only: Upgrade CTA leads to checkout for paid plans.
Cancelled (no active plan): CTA leads to checkout for new subscription selection.
Best Practices
Personalize Offers: Tailor pop-up content, visuals, and CTA per user state for higher conversion and relevance.
Monitor Conversion Analytics: Track which pop-ups and offers drive upgrades and use this data to refine targeting or templates.
Coordinate with Marketing: Align messaging and timing of pop-ups with broader campaigns for maximum impact.
Test on All Pages: Ensure consistent display and correct dismissal logic across all configured pages and user scenarios.