Tracking Events with AppsFlyer

Introduction

AppsFlyer is a powerful platform that helps businesses track user interactions within their mobile applications. By monitoring events, you can gain valuable insights into user behavior and optimize your marketing strategies effectively. This guide provides a straightforward process for tracking events using AppsFlyer.

Overview of AppsFlyer Events

Events represent specific actions users take within your app, such as completing a purchase, signing up, or reaching a new level in a game. By tracking these events, you can understand user engagement, measure the success of marketing campaigns, and make informed decisions to enhance user experience.

Prerequisites

Before you begin tracking events in AppsFlyer, make sure you have:

• AppsFlyer Account: A valid account with access to your app's dashboard.

• Event Definitions: A clear list of the events you want to track and their purpose.

Steps to Track Events with AppsFlyer

Here’s a simple step-by-step guide on how to track events using AppsFlyer:

Step 1: Log In to AppsFlyer

1. Open your web browser and go to the AppsFlyer login page.

2. Enter your credentials: Input your email and password.

3. Click the Login button to access your dashboard.

Step 2: Navigate to the Events Section

1. From the dashboard, look for the Events tab in the left-hand menu.

2. Click on Events to view the existing events and options to create new ones.

Step 3: Create a New Event

1. Click the Create Event button located on the Events page.

2. Fill out the event details:

   • Event Name: Choose a clear and descriptive name for the event.

   • Event Type: Select the type of event you want to track (e.g., In-App Purchase, Level Achieved).

   • Event Value (Optional): Specify a monetary value for relevant events, like purchases.

3. Click Save to create your new event.

Step 4: Configure Existing Events (if needed)

1. In the Events section, browse through the list of existing events.

2. Select an event you wish to edit.

3. Update the event details as necessary.

4. Click Save to apply your changes.

Step 5: Implement Event Tracking in Your App

1. Coordinate with your development team to ensure the event tracking is integrated within your app.

2. Make sure that your app is set up to trigger the events at the appropriate times (e.g., when a user completes a purchase).

Step 6: Verify Event Tracking

1. Test your app to confirm that events are being triggered correctly.

2. Return to the AppsFlyer dashboard and navigate to the Events section.

3. Check the analytics: Look for your newly created events to ensure they appear and function as expected.

Step 7: Monitor and Analyze Event Data

1. Regularly review the Events section to track user engagement and event performance.

2. Use the insights gained from the data to make informed decisions about your marketing strategies.

📖 Notes

• Documentation: Always refer to the latest AppsFlyer documentation for detailed instructions and updates regarding event tracking.

• Testing: Thoroughly test events in a development environment before deploying updates to production.

• User Privacy: Ensure compliance with user privacy regulations (e.g., GDPR, CCPA) when tracking user data.

Contact Support

If you need further assistance or have any questions, our support team is here to help:

1. Contact Information

• Email: techsupport@viewlift.com

• Phone:

  • US: +1-800-859-0420

  • UK: +44-203-014-8921

2. Support Hours

• B2C (Business to Consumer): Monday to Friday

• B2B (Business to Business): 24/7 support available