---
title: "User Lifetime Value"
slug: "user-lifetime-value"
updated: 2022-06-28T20:49:24Z
published: 2022-06-28T20:49:24Z
canonical: "docs.viewlift.com/user-lifetime-value"
---

> ## Documentation Index
> Fetch the complete documentation index at: https://docs.viewlift.com/llms.txt
> Use this file to discover all available pages before exploring further.

# User Lifetime Value

Use the **Behavior** > **User Lifetime Value** report to look at the gross payments data per user in terms of the subscription plans and campaigns. There are **Other Dimensions** that you can look at, including offer, offer code, payment handler, etc.

Click on **Subscription Plan**, it shows you a list of the user lifetime value in relation to your subscription plan. If you running campaigns, the **Campaign** tab displays the user lifetime value in relation to your campaigns for the selected date range.

![](https://cdn.document360.io/15e0c142-c823-4c77-a8e8-9d32ca937982/Images/Documentation/ltv.png)

You can only either choose **USD** or **INR** as the display currency.

**Note**: The Cohort Analysis and User Lifetime Value data are based on subscription records and hence not applicable for AVOD service model.

If you're looking to create a detailed user journey report over years, let's say, you want to know when a user (bob@gmail.com) signed up, how they signed up, what they bought, and what their future path is, we suggest you look within your user engagement platform, GA and Firebase reports.