---
title: "Nielsen Analytics Integration"
slug: "nielsen-analytics-integration"
updated: 2020-12-21T10:54:45Z
published: 2020-12-21T10:54:45Z
canonical: "docs.viewlift.com/nielsen-analytics-integration"
---

> ## Documentation Index
> Fetch the complete documentation index at: https://docs.viewlift.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Nielsen Analytics Integration

## Nielsen Analytics

We are using the analytics for tracking player events. Following are the events being passed.

### Video Streaming Playback Events

Following are the events which are being triggered during video playback.

- **Play** - This event is being triggered when video is playing with current stream position. If it is live video then current timestamp is being passed.
- **Stop** - This is triggered when video is stopped or buffer is encountered.
- **End** - This is triggered when video playback is finished.
- **Update OTT(iOS only)** - This is triggered when casting is done from player or playing video via airplay.

Additional to events, following are the details passed to nielsen

- **Video Id** - Key name is **“assetid”**
- **Video Title** - Key name is **“title”**
- **Video Duration** - Key name is **“length”**
- **Series Name** - Key name is **“program”**
- **Full Episode** - Key name is **“isfullepisode"** and value passed is **yes**
- **AdLoadType** - Key name is **“adloadtype”** and value passed is **2**
- **Air Date** - Key name is **“airdate”** and value passed is current time. If locale is “US” then EST time is passed.

### Ads Playback Event:

Following are the events which are being triggered during ad playback.

- **Play** - This event is being triggered when video is playing with current stream position. If it is live video then current timestamp is being passed.
- **Stop** - This is triggered when video is stopped or buffer is encountered.
- **End** - This is triggered when video playback is finished.

Additional to events, following are the details passed to nielsen

- **Ad Id** - Key name is **“assetid”**
- **Ad Type** - Key name is **“type"**