--- title: "The Audience > Acquisition report provides the subscriptions data. " slug: "acquisition" description: "Guide to Users Acquisition describing: the subscription data, metrics, dimensions, how acquisitions and churn happen, and FAQs." updated: 2024-03-16T03:40:07Z published: 2024-03-16T03:40:07Z canonical: "docs.viewlift.com/acquisition" --- > ## Documentation Index > Fetch the complete documentation index at: https://docs.viewlift.com/llms.txt > Use this file to discover all available pages before exploring further. # Acquisition The **Audience** > [**Acquisition**](https://tools.viewlift.com/analytics/acquisition) report tracks new subscriptions, re-subscriptions (suspended users that have resubscribed), and total registrations for a given timeframe. This report gives the unique user count, but a single user can make multiple subscription payments. To learn about subscriptions and payments, see the [Subscription Payments](https://docs.viewlift.com/docs/subscription-payments) report. ## Overall This report gives you the overall number of new and resubscribed users (**All Subscribed)** which is the default metric. This number is across all plans. Select a specific plan on top to get the All Subscribed count for that plan. Note that renewal subscriptions are not captured in ViewLift Dashboard analytics. For data on recurring subs, please use our Export API (BULK API) or reach out [Support team](mailto:techsupport@viewlift.com) for assistance. The Acquisition report indicates the breakdown of new subscribers versus re-subscribers. On May 9th, the total number of subscribers was 83, with 56 being new subscribers and 27 being re-subscribers. ![](https://cdn.document360.io/15e0c142-c823-4c77-a8e8-9d32ca937982/Images/Documentation/image-1686301119491.png) Use the **Metrics** drop-down to view reports for the following: | **Metrics** | **Description** | | --- | --- | | **All Subscribed** | All Subscribed = New Subscriptions + Re-subscriptions | | **Newly Registered** | New sign-ups on your site/apps for a timeframe. | | **Newly Subscribed** | If the user subscribes for the first time, then it's NEWLY SUBSCRIBED. This includes VIPs, gifted subscriptions, prepaid, and free trials. | | **Re-****Subscribed** | If the user's previous subscription status is SUSPENDED or CANCELLED and the current status is changed to COMPLETED, then it is considered as RE-SUBSCRIBED. **Note**: Re-subscribed users are NOT Auto-renewed users (recurring subscriptions). | NoteThe Acquisition report does not capture renewals (recurring subs), but you can get country-wise data for auto-subscriptions from the Export API and BULK API. We also pass this data to your engagement platform. Therefore, you may see some discrepancies between the numbers reported in your payment handler dashboard and ViewLift's Dashboard360. A case where a surge in registered users does not seem to correlate to a spike in subscribers. ![](https://cdn.document360.io/15e0c142-c823-4c77-a8e8-9d32ca937982/Images/Documentation/image-1706191228085.png) Use the **Date/Week/Month** presets to create a **Day-wise/****Weekly/****Monthly** report range. ## "Overall" screen details ![](https://cdn.document360.io/15e0c142-c823-4c77-a8e8-9d32ca937982/Images/Documentation/acquisition-campaign(2).png) | 1 | Date Range | The date range for the report. | | --- | --- | --- | | 2 | Primary Metrics | **Newly Registered, All Subscribed, Newly Subscribed, or Re-Subscribed**. Use the **S****econdary Metrics** to compare two metrics against a segment, like Subscription Plan or Campaign. | | 3 | The total subscription count for the selected metric (2) for example, Re-Subsribed Users | Displays the total number of Re-subscribed users. | | 4 | Top 6 subscription plans | Displays the top 6 plans corresponding to the primary metric. For a detailed breakup of the selected metric, head over to the [**Subscription Plan**](/v1/docs/acquisition#subscription-plan) tab. | | 5 | Overall Acquisition report | Displays the total number of conversions for the selected metric over the selected date range. | ## Campaign See the acquisition at the Campaign level. ![](https://cdn.document360.io/15e0c142-c823-4c77-a8e8-9d32ca937982/Images/Documentation/image-1634164807509.png) ## Subscription Plan Subscribers report by Subscription plan. ![](https://cdn.document360.io/15e0c142-c823-4c77-a8e8-9d32ca937982/Images/Documentation/image-1634167033360.png) Use the **Date/Week/Month** presets to view the report in terms of **Day**, **Week,** and **Month** intervals. By default, the dashboard shows the day-to-day variations in the audience metrics. View the same report in a week-on-week or month-on-month format. The Weekly reports are based on Monday - Sunday, with Monday being the beginning of the week. The monthly report will include reporting for the full month. ## Other Dimensions To break down the subscriber base further, use the other dimensions available in the drop-down: | [Offer Code](https://docs.viewlift.com/docs/offers) | Subscription with an offer code data. Prerequisite to get the correct count for offer codes: Ensure webhook URLs for payment providers are configured correctly to receive webhook notifications on every conversion with an offer code. ![](https://cdn.document360.io/15e0c142-c823-4c77-a8e8-9d32ca937982/Images/Documentation/image-1652741393176.png) | | --- | --- | | Country | Subscription based on country. Note that the country info is captured via the user’s location while subscribing, not based on the country-level subscription plan. | | Payment Handler | Get the subscription data by payment handler. ![](https://cdn.document360.io/15e0c142-c823-4c77-a8e8-9d32ca937982/Images/Documentation/image-1686304441357.png) | | Campaign Medium | Subscription data by campaign medium ([redemption offer codes](/v1/docs/redemption-codes), monetized SVOD-based codes.) | | Campaign Source | Subscription data by campaign source. ![](https://cdn.document360.io/15e0c142-c823-4c77-a8e8-9d32ca937982/Images/Documentation/image-1652743991590.png) | | [Plan Identifier](https://docs.viewlift.com/docs/create-svod-plan) | Subscription acquisition report by plan identifier. ![](https://cdn.document360.io/15e0c142-c823-4c77-a8e8-9d32ca937982/Images/Documentation/plan-id(1).png) | ### FAQs - Acquisition Q. **How is the user ‘Re-Subscriptions’ event handled in Google Analytics?** ViewLift doesn't handle re-subscriptions separately when it comes to GA events. We always trigger the same event on the success of any subscription or re-subscription. The following GA event is used to handle the success of Subscriptions and Re-Subscriptions: ```none ga("send", "event", "e-commerce", "checkout", "3") ga('send', 'event', 'e-commerce', 'purchase') ``` ```none dataLayer.push({ "event": "finish_subscription", "plan_currency_code": [CurrencyCode], "plan_uuid": [plan ID], "plan_name": [plan name], "plan_price": [price], "transaction_id": [userId - Date.now] }) ``` **Q. We see a spike in new subscribers on a certain date through a payment handler in VL analytics against the numbers reported on the dashboard of the payment handler. What may cause such a delta difference?** This can occur due to the timezone difference. You can try getting the report for those two consecutive days and then tally the number. **Q. What is the data layer event or GA event used to handle the success of Subscriptions and Re-Subscriptions?** Reference our [GA4 article](https://docs.viewlift.com/docs/ga-events).