ViewLift and CleverTap Integration
  • 26 Apr 2024
  • 3 Minutes to read
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ViewLift and CleverTap Integration

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Article summary

1. Introduction

Discover seamless user interaction insights with our integration of ViewLift Tools and CleverTap. Explore how activities from websites, apps, and OTT platforms flow effortlessly to your CleverTap dashboard, providing invaluable analytics. Let's journey together towards enhanced user engagement!

2. Overview of Integration

The integration between ViewLift apps and CleverTap facilitates the logging of user and player activities within the apps, passing the data to the CleverTap dashboard for analysis. This integration is available across multiple platforms, including:

  • Web

  • iOS and Apple TV apps

  • Android

  • Fire TV

3. Prerequisites

Before proceeding with the integration, ensure the following prerequisites are met:

3.1 Input CleverTap Keys

Navigate to the AppCMS page in the ViewLift system. Input your CleverTap keys in the designated fields. These keys are essential for establishing communication between your ViewLift apps and the CleverTap platform.

Figure 1. AppCMS Navigation

3.2 Specify CleverTap Account Region

Specify the region where your CleverTap dashboard is hosted. Your CleverTap Account Region dictates the geographical location of your dashboard server.

For example: if your dashboard URL is https://us1.dashboard.clevertap.com/T78-S36-7K7Q/main.html, the region code is "us1".

Note:

Ensure accurate region specification for seamless data transmission.

3.3 Single User Engagement Platform

Ensure that data is directed to only one User Engagement or Marketing platform at a time. This ensures consistency and avoids conflicts in data tracking.

Note:

CleverTap should be prioritized as the main platform to receive user engagement data from your ViewLift apps for effective analytics and insights.

Figure 2. CleverTap Dashboard

4. CleverTap Events on Fire TV

ViewLift tracks a variety of CleverTap events on Fire TV to monitor user interactions and engagement. These events include:

Event

Event Type

Description

Signed Up

Registration

Triggered when a user creates an account using various methods such as Email, Phone, Google, Facebook, or Apple.

Play Started

Content Playback

Logged when a user initiates content playback.

Watched

Content Engagement

Recorded at specific intervals (2 minutes, 25%, 50%, 75%, 80%) during video playback to track user engagement.

Page Viewed

Navigation

Captured when a user views a specific page or screen within the app.

View Plans

Subscription

Logged when a user accesses the Plan Page within the app.

Login

Authentication

Triggered when a user logs into the app.

Logout

Authentication

Recorded when a user logs out of the app.

Searched

User Interaction

Fired when a user performs a search in the old UI; not triggered in the new UI.

Added to Watchlist

User Interaction

Logged when a user adds a video to their Watchlist.

Removed From Watchlist

User Interaction

Indicates the removal of content from a user's Watchlist.

Free Plan Email Captured

User Interaction

Logs the prompt for email requirement on contents associated with the Free Plan.

App Launched

App Lifecycle

Recorded when the app is launched.

App Installed

App Lifecycle

Indicates the installation of the app.

Identity Set

User Identification

Triggered when a user sets their identity, capturing user data properties.

Subscription Failure NEW

Subscription Failure

Occurs when a subscription is suspended after multiple retries due to payment failure.

Subscription End NEW

Subscription End

Triggered when the subscription is SUSPENDED if the plan is Non-renewable or PREPAID subscription or CANCELLED users on the end of billing cycle.

Subscription Cancelled NEW

Subscription Cancelled

Logged on the day when a user cancels their subscription.

Subscription Renewed Manually NEW

Subscription Renewed

Occurs when a previously churned user decides to resubscribe manually.

Subscription Renewed Automatically NEW

Subscription Renewed

Triggered when the auto-renewal process is successful.

Subscription Suspended NEW

Subscription Suspended

Occurs when the auto-renewal process fails after multiple retries, leading to the suspension of the subscription.

Subscription Purchased NEW

Subscription Purchased

Triggered when the subscription process is complete and the backend validated the subscription.

Subscription Completed

Subscription

Indicates a successful completion of the subscription process.

Subscription Plan Status Success

Indicates a successful status update for the subscription plan.

Important Information:

  • Ensure accurate input of CleverTap keys on the AppCMS page.

  • Specify the correct CleverTap Account Region for seamless data transmission.

  • Designate CleverTap as the primary platform for user engagement data from ViewLift apps.

  • The integration is available across various platforms, including Web, iOS, Android, and Fire TV.

  • The listed CleverTap events on Fire TV enable comprehensive monitoring of user interactions and engagement.


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