- 28 Jun 2022
- 1 Minute to read
- Contributors
- Print
- DarkLight
- PDF
User Lifetime Value
- Updated on 28 Jun 2022
- 1 Minute to read
- Contributors
- Print
- DarkLight
- PDF
Use the Behavior > User Lifetime Value report to look at the gross payments data per user in terms of the subscription plans and campaigns. There are Other Dimensions that you can look at, including offer, offer code, payment handler, etc.
Click on Subscription Plan, it shows you a list of the user lifetime value in relation to your subscription plan. If you running campaigns, the Campaign tab displays the user lifetime value in relation to your campaigns for the selected date range.
You can only either choose USD or INR as the display currency.
If you're looking to create a detailed user journey report over years, let's say, you want to know when a user (bob@gmail.com) signed up, how they signed up, what they bought, and what their future path is, we suggest you look within your user engagement platform, GA and Firebase reports.