Offers TVOD (Monetization 2.0)

To create a new offer for your TVOD plan, log into TOOLS, go to the Monetization section and then from the secondary menu, click on the offers tab. Click on the + ADD NEW OFFER key:

You will find the template to have similar rules and functionality to when we leverage offers against an SVOD.

Main differences in TVOD Offer code set-up:

Whereas in SVOD we can set a free trial (as a Deferred strategy), this is not allowed in TVOD purchase/rental set-ups.

Whereas we use recurring billing periods fields for SVOD plans, the Re-Occuring Billing Period and Indefinite checkbox values do not apply for TVOD offers. You can add any numeric value to the Re-Occuring Billing Period field (best practice would be one or zero). These two fields are disregarded for TVOD.

Legend of fields on the template:

Offer Name: Internal field, please create something that works for your internal tracking purposes.
Offer Description: Internal field, please create something that works for your internal tracking purposes.
Status: Unexpired, the offer will be active and usable; Expired, the offer is sunset.
Cookie Days: Determines the number of days the offer code will stay in the shopping cart for an uncompleted check-out session.
Campaign Type: Internal field, not required
Price Set Up: Offer Strategy for TVOD should only be Reduced and not Deferred (as explained above). In the Re-Occuring Billing Periods box, put a one. You can leave the Indefinite check-box alone, as users will only get the offer once.
Internal field, please create something that works for your internal tracking purposes.
Value drop-down:
Percentage/Fixed: Percentage; determine the numeric percentage you wish to leverage against the TVOD plan. Fixed, set a dollar value you wish to reduce by for the TVOD plan.
Schedule Set Up: At the time of creation of the offer, it is considered active, unless you override the Make Available date/time to a future date and time certain. It defaults to evergreen with the Never checkbox. If you wish to set a sunset date on the offer, un-check the Never check-box and set your future date and time certain.

Procedures for linking an offer with a TVOD plan under the Plans New tab are identical to how it is done for SVOD. You can associate more than one pre-applied offer with a TVOD plan, in the same manner that this functionality works for SVOD plans.

If you wish to distribute direct link to a TVOD purchase with an acceptable offer embedded within the same URL (which will then get applied to the transaction during checkout), the URL structure is as follows: domain/[content permalink]?offer=[offercode]

It is important to note that offers included within a URL should be "Acceptable" and not "Pre-Applied."