Nielsen Analytics Integration

Nielsen Analytics

We are using the analytics for tracking player events.
Following are the events being passed.

Video Streaming Playback Events

Following are the events which are being triggered during video playback.

• Play - This event is being triggered when video is playing with current stream position. If it is live video then current timestamp is being passed.
• Stop - This is triggered when video is stopped or buffer is encountered.
• End - This is triggered when video playback is finished.
• Update OTT(iOS only) - This is triggered when casting is done from player or playing video via airplay.

Additional to events, following are the details passed to nielsen

• Video Id - Key name is “assetid”
• Video Title - Key name is “title”
• Video Duration - Key name is “length”
• Series Name - Key name is “program”
• Full Episode - Key name is “isfullepisode" and value passed is yes
• AdLoadType - Key name is “adloadtype” and value passed is 2
• Air Date - Key name is “airdate” and value passed is current time. If locale is “US” then EST time is passed.

Ads Playback Event:

Following are the events which are being triggered during ad playback.

• Play - This event is being triggered when video is playing with current stream position. If it is live video then current timestamp is being passed.
• Stop - This is triggered when video is stopped or buffer is encountered.
• End - This is triggered when video playback is finished.

Additional to events, following are the details passed to nielsen

• Ad Id - Key name is “assetid”
• Ad Type - Key name is “type"