Linear Content Promotion on Home Page

  • Published on Feb 25, 2026
  • 1 minute(s) read
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Overview

The Linear Promotion on Home Page feature turns the Featured Tray and VL Tray modules into powerful promotional tools for live linear channels. CMS admins can now curate EPG channels directly in homepage trays, enabling users to deep-link straight to specific channels on the EPG page—boosting discoverability, tune-in rates, and engagement without engineering changes. Display adapts dynamically by user state (guest vs. entitled), showing thumbnails/trailers for guests and live previews for authenticated users across web, mobile, and CTV platforms.

Platforms Supported

  • iOS Mobile & Tablet Apps

  • Android Mobile & Tablet Apps

  • Desktop Web & Mobile Web Browsers

  • CTV Apps (Roku, FireTV, AppleTV, AndroidTV, Samsung, LG, Vizio).

CMS Configuration

  • Navigate to App CMS > Content > Linear Channel > Select a channel

  • Scroll down and click on Channels dropdown

  • You can add a new channel which you want to promote or edit an existing channel

  • Click on Configure if you want to edit an existing channel

  • Fill metadata fields :

Field

Required

Description

Channel Thumbnail

Yes

Static image for the channel promo card.

Channel Trailer

No

Optional VOD preview (plays if available).

Channel Title

Yes

Display name (e.g., "ESPN Live").

Channel Label

Yes

Badge like "24/7" for quick context.

Channel Description

Yes

Short promo text.

Presented By

No

Sponsorship label.

Label

Yes

Additional metadata (e.g., "LIVE NOW").

Logo

No

Channel or sponsor logo.

  • Navigate to App CMS > Template Builder and edit the Featured Tray or any VL Tray module on the homepage.

  • Select existing content object as Linear Channel

  • Choose from the list of Linear channels that you want to promote

  • Save and publish—the tray will now promote these channels dynamically.

End User Experience

Homepage trays showcase EPG Channel cards with state-aware displays.

  • For Guest/New Users:

    • Thumbnail or trailer plays (fallback to thumbnail).

    • Locked CTA ("Watch Live Channel" + lock icon).

    • Sponsorship elements (Presented By, logo) if configured.

    • "Featured" module title on VL Live Preview.

    • Label shows "24/7" indicator.

    • Click deep-links to EPG page (specific channel row auto-scrolls); shows monetization if not entitled.

  • For Authenticated/Entitled Users:

    • Live preview of current channel program.

    • Unlocked CTA ("Watch Live Channel" + play icon).

    • Same metadata, sponsorship, and labels.

    • Click auto-plays live content on EPG page (or prompts subscription).

Best Practices

  • Use engaging trailers for guests to drive subscriptions; test live preview sync for entitled users.

  • A/B test CTA labels like "Watch Now" vs. "Tune In" for CTR optimization.

  • Monitor analytics for impressions, CTR, deep-links, and drop-offs to refine promotions.