.png){kind=logo}
Configure merge tags
- 18 May 2022
- 1 Minute to read
- Contributors
- Print
- DarkLight
- PDF
Configure merge tags
- Updated on 18 May 2022
- 1 Minute to read
- Contributors
- Print
- DarkLight
- PDF
Article summary
Did you find this summary helpful?
Thank you for your feedback
Merge tags provide personalized information about your customer base. ViewLift collects the user information from your site and apps, and forwards the data to your email engagement service. We currently support Mailchimp, CleverTap, HubSpot, and WhatCounts services.
Following attributes are passed on from ViewLift to the email service. The user param names for merge tags can slightly vary from service to service.
Attributes in Mailchimp | Attributes in HubSpot | WhatCounts | Description |
| Email of the user | |||
| NAME | name | name | Name of the user |
| USER_ID | vl_user_id | id | ViewLift User ID |
| JOIN_DATE | join_date | registeredon | Sign-up date of a user |
| LAST_LOGIN | last_login | Last logged-in date of a user | |
| SOURCE | source | provider | Type of authentication used such as ViewLift/Google/Facebook/Apple ID |
| COUNTRY | location | country_code | Country from where a user has signed up |
| EMAIL_CONS | emailconsent | Whether a user has opted-in for marketing emails | |
| registration_device | registeredvia | Device used for registration during the sign-up process | |
PAYER_NAME | payer_name | Name on the card used for purchasing the subscription (Only for Stripe users) | |
| PLAN_ID | subscription_plan_id | subscription_plan_id | The subscription plan ID to which a user is subscribed |
| PLAN_NAME | plan_name | subscription_plan_name | The subscription plan name to which a user is subscribed |
| PYMT_HDLR | pymt_hdlr | paymenthandler | Payment Handler used for subscription (STRIPE/IOS/ANDROID/AMAZON_IAP/PAYPAL) |
| SUBSCR_AT | subscr_at | subscribed_at_time | The start date of a subscription |
| NEXT_BILL | next_bill_dt | next_billing_date | The next billing date for the subscription renewal |
| CANCEL_AT | cancel_at | cancelled_at_time | The date on which the user's subscription was cancelled |
| SUB_STATUS | sub_status | subscriptionstatus | Subscription status of the user |
| FREE_TRIAL | free_trial | freetrial | To determine if a user is using a free trial |
| PYMT_INSTR | payment_mode | Type of card used for subscription (Visa/Mastercard/Amex etc.) Only for Stripe users | |
| OFFER_CODE | offer_code | promocode | Offer code applied, if any |
| PCHASE_AT | pchase_at | Last purchased date of a TVOD content | |
| CON_NAME | con_name | Last purchased TVOD content title | |
| CONTENT_ID | content_id | Last purchased TVOD content ID | |
| freetrialends | Date on which the free trial ends |
Related information
Was this article helpful?