Overview

Use the Audience > Overview report to segment users by subscription plan, campaigns, and other dimensions for defined time period.

On the top of the Overview report is a quick view of the Top 6 Subscription Plans. To see the full breakdown of the subscription plans, go to the Subscription Plan tab. 

Icon	Name	Description
	Graph view	View data points on a chart - point your mouse over the dotted points to view the numbers.
	Tabular view	Display data points in a row format.
	Download button	Download the report as an Excel file.

Overall

Segment users based on these metrics.

Metric	Description
Registered Users	All users who have created an account with your service. The difference between the aggregate of Registered Users of any two days tells the number of Registered Users you've gained over the time period.
Subscribed Users	Includes all types of subscribers (Users in completed, deferred_cancellation, paused, and hold are all subscribers). (SVOD-only)
Active Users	If a user has done some activity on the web or app (for example, watched a video), then the user is considered an active user. We count it as an action only when a user watches a video, page click alone will not be considered an active user. You can derive the DAU, WAU, and MAU using the date range and the Active Users metrics:  Daily Active Users (DAU) - unique users who initiated at least one session on your site or app on a certain day, say, July 23rd.  Weekly Active Users (WAU)- unique users who initiated a session at least once a week, say, the week of July 23rd.  Monthly Active Users (MAU)- unique users who initiated a session at least once a month, say, in July. Note:  Users that visit on a daily basis will show up in the weekly and monthly date range as well. You can further analyze your active users by calculating the ratio of DAU to MAU for a full month. A higher DAU/MAU ratio indicates good user engagement.
Active Registered Users	Registered users that have watched at least one video on your site or apps in a given time frame.
Active Subscribed Users	Active Subscribed Users =  Previous Month Active Subscribers + Acquisition happened for the date range - Churn happened in that date range + Re-subscriptions

Active Users

The default view of active users doesn't show the total number of users for the month

To get the active users for the whole month, use this method:

Or, use the bar chart:

Active User Reporting Query

Let's take the example of the following numbers of active subscribers, churned users, new acquisitions, and resubscribed users and learn how to calculate active subscribed users:

Active Subscribers = Previous Month Active Subscribers + Acquisition happened in the current month - Churn happened in a current month + Re-subscriptions of the current month

For November:  1151  = 520 + 830 -217 +18

For December:  1867 = 1151 + 1217 -558 + 57

What are "Secondary Metrics"?

The chart work area lets you visualize a dimension with two metrics at a time for wider reporting. Pick an additional metric from the Secondary Metrics list, and compare it with the primary metric side by side. The UI elements are highlighted in orange boxes in the image below.

Visualize two metrics in the same graph 

Acquisition Campaign

This section has two conversion metrics in addition to the above in the Overall section. 

The graph shows the top four campaigns for the report range.

Subscriptions acquired via campaigns for the set report range

 

Possible errors: 

"No records are available!"
We capture UTM in our cookie so it will be recorded in our system as well as in GA/Firebase.

If you've created campaigns in Google/Facebook, ensure that you are sending campaigns with utm_source, utm_medium, and utm_campaign params. Also, ensure that your Google Analytics and Social accounts work together for accurate reporting. The utm_campaign must contain the campaign value you have set in the plan. For more information, see this Google article.

"Most of the traffic belongs to ‘no campaign’ in the Campaign section."
Check your GA dashboard, if most of the campaign events are triggered without the required parameters, this is happening because of the normal login/signup. As per the current implementation of the UTM, a campaign event is only triggered when the user clicks on the campaign link and then proceeds toward the login/signup process. In the case of normal login/signups (where no campaign URL is involved), these UTM params are passed as undefined/none. Hence, the data of only campaign users will be shown in the tools Audience > Acquisition > Campaign section.

What is the UTM campaign link structure with params coming in the Deeplink URL so we can send it to Google Analytics for tracking?
Here's a sample URL: https://www.abcdtv.com/home?utm_source=email&utm_medium=main&utm_campaign=campaign_name

Subscription Plan

View paid subscriptions by subscription plan over a defined timeframe.

Other Dimensions

Audience report showing SVOD subscriptions gained through Campaign Medium 

 

Multi Filter

The Filters menu appears in the upper-right corner in the following sections of Dashboard 360: Audience, Behavior, and Content. 

Use filters to narrow down your data further to some specific search criteria. For example, you might want to find the number of annual subscriptions paid via Amazon IAP.

FAQs - Audience > Overview

Q. What is the difference between Active Users and Streaming Users?

A. In Audience > Overview, we get the unique active users(for that day) who watched the content In the Video Engagement - we get the unique active users per platform (for that day) who watched the content. The reason for the small difference (slightly higher number in the Video Engagement) is that if a user watched on two devices (Roku and Apple TV), then that user is counted as a unique user on both Apple TV and Roku. But in the Audience Overview, the user is counted only once. This happens when the user switch may switch between device platforms for watching content on a given day.