SKAdNetwork Support

About SKAdNetwork

With iOS 14, Apple introduced changes that impact user privacy and data use. Apple also introduced SKAdNetwork (SKAN) which will allow some user attribution data for marketing use albeit without user or device-specific data.

When a user clicks on an ad, installs the app, and launches it, the user's device will send a postback to the ad network using the SKAN APIs. The payload includes a SKAdNetwork Campaign ID. Apple may also send postback data against post-Installs in the form of a conversion value if the number of conversions meets Apple's SKAdnetwork privacy thresholds. With this API in place, advertisers are able to measure their campaign performance effectively.

SKAN functions without the need for ATT consent.

ViewLift has adapted its reporting and attribution products to accommodate for these changes on your iOS and tvOS apps.

Here is a flow diagram of SKAN:

User clicks on ad --> Ad network sends postback with SKAdNetwork Campaign ID -->  Apple processes postback and determines if conversion threshold met -->   If conversion threshold met, ad network sends postback with attributed conversion value logs --> Advertiser receives the postback and can measure post-install activities such as purchases and upgrades

SKAdNetwork + Adjust: MMP Forwarding

ViewLift currently supports Adjust as mobile measurement partner (MMP) partner. The set up for SKAN integration is entirely controlled through app SDKs and there's no input fields in Tools.

To integrate SKAN with your apps, you will need to provide ViewLift with the following information:

• Ad Network you have integrated on Adjust. To get the ID and name of all Ad partners on Adjust that support SkAdNetwork, use the following endpoint: "https://api.adjust.com/v1/campaigns/partners". More detailed information about the list of partners can be found here.
  Note: There’s no SKAdNetwork ID. To receive SKAdNetwork install attribution updates in your raw data, we will use the SKAdNetwork install activity type
• The latest version of the Adjust framework for iOS and tvOS
• Admin access to the Appstore Connect portal and Developer account to upload certs and profiles for build generation
• Access to your Adjust Dashboard
• Your acceptance of the updated agreement showing Apple developer portal
• Once you have provided this information to ViewLift, we will integrate SKAdNetwork with your apps, and release a new build. You will then be able to continue to track the performance of your app install campaigns.

SKAdNetwork is only applicable if you are running mobile app install campaigns on iOS 14. It is not applicable for iOS 13 or older, Android, or re-engagement or retargeting campaigns on iOS 14.